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LATEST ROUTE AUDIENCE DATA

Route is the Joint Industry Currency providing Great Britain’s Out-of-Home medium with audience data for adults aged 15+.

Our digital footprint is unrivalled in Great Britain, delivering a market leading 42% of all digital impressions - equal to 2.5bn impressions every week.

 

Our screens outperform the industry average, generating 84% more audience per screen and reaching 67% of the UK population every month.

The leader in digital impressions

Screens

Digital Impressions

Source: R56, Digital at 100% SoT, Default Creative Lengths

 

Quality matters

We carefully select every location to maximise impact.

Route 56: JCDecaux UK vs industry average

 

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